How to Build Personal Branding & Why it is Important

I got to sit down and chat with Da’Vell Winters, current Director of Player Development for Football at Florida Atlantic University (FAU). One of the best people I’ve worked with in educating players on how to develop their personal brand. This is an important part to the recruitment process that often gets overlooked. We talk through key points through a recruitment lens, but also dive in to ways to continue brand development during and after playing college football.